Your work looks better in person than it does online, and that gives weaker competitors the edge.
Three Systems for General Contractors
Fix the leak that is costing you jobs.
Turn more of the leads you already have into booked jobs by fixing the review, response, follow-up, and after-hours gaps costing you opportunities.
What this fixes
Most lead problems are not traffic problems.
Calls, texts, quote requests, reminders, and invoices are scattered across too many places.
Good leads arrive after hours or while you are on the job, and no one works them quickly.
Lead Leak Process
The audit decides which system comes first.
Find the leak
Hop on a call, explain your processes, and we'll build a game plan on fixing lead leaks.
Find the bottleneck
We'll find the fix for each leak and recommend the next steps.
Choose the first fix
A clear first step so you know what to fix now and what can wait.
The systems
Start with one system,
stack the rest later.
Each system has a specific job. The right starting point depends on where jobs are leaking from your current lead flow.
Reputation
Stop losing jobs to contractors with better reviews.
Best for: strong work, weak online presence.
- Automated review requests after every completed job
- Review response support
- Website review widget
Included free: Reputation Jumpstart ($297 value)
$597 setup
$297/month
Most Common First Fix
Capture
Turn new opportunities into a clear, worked pipeline.
Best for: missed calls and slow follow-up.
- Missed-call text back
- CRM pipeline with text and email follow-up
- Estimate follow-ups and reminders
Included free: annual reactivation campaign ($297 value)
$997 setup
$597/month
Conversion
Stop losing after-hours jobs. AI answers when you cannot.
Best for: after-hours job opportunities.
- AI receptionist answers and qualifies job opportunities
- Books estimates 24/7
- AI chat on website and SMS
Included free: quarterly reactivation ($1,188/yr value)
$1,977 setup
$997/month
Built to pay for itself. Depending on your average project value, recovering one or two jobs could cover an entire year of service. On the audit, we’ll look at your numbers and determine whether the investment makes sense.
Add-ons
Use only what supports the next leak.
Most Common Add-On
Website build
$997 one-time $97/month Hosting + Care
- More quote requests
- Stronger first impression
- Optional updating service
Google Business Profile Build
$397 one-time
- Improve local visibility
- Keep your profile current
- Show recent work
Past-Client Reactivation
$297 per campaign
- Engage past customers
- Fill slow weeks
- Recover missed opportunities
Past-Customer Review Campaign
$297 per campaign
- Get more Google reviews
- Build trust faster
- Strengthen your Google profile
FAQ
Questions general contractors ask before fixing lead leaks.
Which system should a general contractor start with?
Start with the system that matches the biggest leak in the current lead flow. The audit looks at reviews, calls, follow-up, estimates, and after-hours coverage to decide whether Reputation, Capture, or Conversion should come first.
Is this lead generation or ad management?
No. Ontological Studio focuses on fixing the leads a contractor already has by improving trust, response speed, follow-up, and conversion systems before adding more traffic.
What does Capture help with?
Capture helps with missed-call text back, CRM pipeline organization, text and email follow-up, estimate follow-ups, and reminders so more opportunities get worked quickly.
Do I need all three systems at once?
No. The intended path is to start with one system, fix the highest-priority leak, and stack the others later when they support the next constraint.
What happens on the Lead Leak Audit?
The audit maps where calls, quotes, reviews, and follow-up live now, identifies the first constraint, and decides whether the system is worth building now or later.
Free 15-minute audit
Find the first leak costing you jobs.
In 15 minutes, we’ll look at where your leads, reviews, calls, and follow-ups are slowing down - then identify whether Reputation, Capture, or Conversion should come first.
Daniel Matthews
Founder, Ontological Studio
On the audit
- Map where calls, quotes, reviews, and follow-up live now.
- Identify whether Reputation, Capture, or Conversion is the first constraint.
- Decide whether the system is worth building now or later.